55 percent of readers stay on a web page for less than 15 seconds. That’s not a lot of time to grab their attention. But it’s critical you do. Your B2B website is a key component of how you sell your services to clients. It’s often the first stop potential buyers make when evaluating your firm. Attracting […]
[Why? How? Who? Analytics tell the story. We'll help you understand the playing field. Register today for our free marketing analytics roundtable.] Google search today gained a brilliant new feature that has the potential to save you a lot of time. You …
Social media marketing is constantly evolving. The strategies that worked six months ago may not work as well because the social platforms have changes, your audience has shifted, and Google has changed some of the rules of the game. Here’s what not to do.
Would anyone but my mom care?
Customers are becoming content connoisseurs. Your ability to cut through the digital noise and engage with them starts with the recognition that sales-focused marketing content may no longer fly with these discerning consumers. They expect your content to be both informative and entertaining. Continue reading… Follow us on Twitter Join free newsletter View upcoming events […]
Social media marketing has become a necessary and valuable marketing tool for businesses today. It's one of the best ways to increase awareness and connect with an audience, but it can also help you grow your business and generate leads—if you do it …
Having started my digital career back in the bubble years of the late 1990s, I have seen, and sometimes been involved in, some pretty serious work-related digital sinnery As the saying goes “we live and learn,” and given the pace of digital change, we have to learn very quickly. However, here we are in 2015, […]
I’m NOT calling SEO BS. I’m not saying you don’t need to understand SEO. You do. And when you do, search will become a leading ingredient in your marketing mix and possibly the largest source of traffic to your website. I’m not saying you shouldn’t do SEO. If you’re doing content marketing, it comes with the turf. If you […]