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Automation

Find the right marketing automation software for your business
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Compare 15 top vendors in this guide from MarTech Today. Please visit Search Engine Land for the full article.

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5 Marketing Automation Trends in the Forefront of 2018
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Brace your executive staff. Your organization could be spending a lot more on marketing automation technology in the next five years, according to Forrester. In its April report, “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” (fee required), Forrester researchers predict marketing automation technology tool spending will reach $25. Continue reading…

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Supercharging your SEO with AI: Insights, automation and personalization
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The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of. Please visit Search Engine Land for the full article.

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Business Process Management vs. Robotic Process Automation: How to Choose
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Kevin Burkhart, vice president of global consulting firm North Highland, once helped a client select a robotic process automation (RPA) application. It was perhaps the easiest business case ever to be made. Continue reading…

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Compare 15 marketing automation platforms
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Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex… Please visit Search Engine Land for the full article.

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How to Allay Employee Fears of Robotic Process Automation
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ShipMonk, an ecommerce fulfilment provider, is no stranger to robotics and automation. It uses these technologies to reduce its picking and packing times and to drive revenues, CEO Jan Bednar said. Continue reading…

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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018
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The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your… Please visit Search Engine Land for the full article.

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Ignore the Vendor Hype: Tips for Selecting a Marketing Automation Platform
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How do you determine which marketing automation platform is right for your business? The answer has become increasingly complicated because more vendors are promising artificial intelligence (AI) and machine learning capabilities, dynamic content and direct integrations with analytics tools, supply-side platforms (SSP) and demand-side platforms (DSP) and social media advertising. Continue reading…

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