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Automation

3 Ways AI and Automation Aid Personalization
www.cmswire.com

We’ve all heard the phrase “what a difference a year makes.” It’s true for many things, including the state of technology. Just last year, I wrote an article titled “Brands Still Haven’t Tapped AI’s Full Promise,” where I highlighted the pitfalls and successes brands have had with artificial Continue reading…

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Embracing Automation in the Workplace
www.cmswire.com

Years ago a manager told me, “If you have a boring, repetitive task, give it to the laziest person you know — they will figure out a way to automate it.” I had a teenager at home at the time. Trust me, it’s true. Automation at Home vs. Continue reading…

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Automation Is Key to Delivering Consistent Customer Experiences
www.cmswire.com

Everywhere you turn, people are talking about customer experience (CX). In fact, an Econsultancy survey found 22% of companies identified CX as the most exciting business opportunity of 2019 — beating content marketing (15%) and mobile marketing (13%). Continue reading…

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Heard from Google, the biggest trends impacting PPC are privacy and automation
feeds.searchengineland.com

The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines. Please visit Search Engine Land for the full article.

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PPC and machine learning: Where do we draw the line on automation?
feeds.searchengineland.com

During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences. Please visit Search Engine Land for the full article.

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8 Myths About Marketing Automation
feedproxy.google.com

Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. Marketing automation is a no-brainer for big businesses, who might have hundreds of […]

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Compare 14 leading marketing automation platforms
feeds.searchengineland.com

Which one is right for your business? Please visit Search Engine Land for the full article.

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TUNE Acquires Artisan, a Mobile Marketing Automation Company – PRWeb
www.prweb.com

Easier Day-to-Day. TUNE handles the complexity of mobile marketing analytics so you don't have to. Easy onboarding, setup, management of campaigns, data access, and the most flexible reporting, postbacks, customization you'll ever need. Not to mention …

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