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Automation

SMX Overtime: When to use PPC automation (and when not to)
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PPC expert Aaron Levy shares his insights about how to structure accounts to use automation effectively during a rountable discussion at SMX East. Please visit Search Engine Land for the full article.

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Automation layering is driving PPC so get onboard in 2020
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This is the year to let the search engines perform the complicated tasks so PPC practitioners move back to the pilot’s seat to drive better results. Please visit Search Engine Land for the full article.

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PPC automation will disrupt your business, but automation layering will save the day
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Using automations from Google is inevitable, so if you want more control, you can regain it by layering in your own strategies. Please visit Search Engine Land for the full article.

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3 Ways AI and Automation Aid Personalization
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We’ve all heard the phrase “what a difference a year makes.” It’s true for many things, including the state of technology. Just last year, I wrote an article titled “Brands Still Haven’t Tapped AI’s Full Promise,” where I highlighted the pitfalls and successes brands have had with artificial Continue reading…

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Embracing Automation in the Workplace
www.cmswire.com

Years ago a manager told me, “If you have a boring, repetitive task, give it to the laziest person you know — they will figure out a way to automate it.” I had a teenager at home at the time. Trust me, it’s true. Automation at Home vs. Continue reading…

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Automation Is Key to Delivering Consistent Customer Experiences
www.cmswire.com

Everywhere you turn, people are talking about customer experience (CX). In fact, an Econsultancy survey found 22% of companies identified CX as the most exciting business opportunity of 2019 — beating content marketing (15%) and mobile marketing (13%). Continue reading…

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Heard from Google, the biggest trends impacting PPC are privacy and automation
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The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines. Please visit Search Engine Land for the full article.

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PPC and machine learning: Where do we draw the line on automation?
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During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences. Please visit Search Engine Land for the full article.

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