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When Texting and Driving is OK: Android Auto
feedproxy.google.com

Android Auto is giving drivers what they want: a safe way to use their phone while driving. 

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4 Auto Stories You Might Have Missed This Week
www.benzinga.com

MarketShare, a marketing analytics company, studied the impact Twitter Inc (NYSE: TWTR) had on auto sales for more than 20 volume midsize and luxury compact cars. The analysts Benzinga spoke with expressed mixed views on the importance of Twitter in …

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Twitter Generated $716 Million in Auto Sales in 2013
feedproxy.google.com

Twitter recently partnered with MarketShare to do a study on the effectiveness of Twitter marketing on auto sales. The results from this study show that Twitter not only works for auto sales, but has generated over $700 million in car sales.

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For Auto Shopping Sites, Bots Are the True Decepticons
adage.com

Learn how to integrate Big Data in your marketing analytics and get tips from leaders that have embraced Big Data marketing. Learn more. Cars.com site analysts knew something was up about seven years ago when they saw traffic suddenly surge on BMW …

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Social Media and the Auto Industry
feedproxy.google.com

If you are in the business of selling and repairing cars, not using social media outlets to their full extent is equivalent to giving up a large amount of revenue on purpose. Sound like an extreme statement? But sometimes there are actually numbers and examples that back those claims up. For automobile dealers, the facts […]

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Duffey Petrosky adds Carrie Sweeney as new Account Director for the Ally Auto …
www.talkingnewmedia.com

Eckstein is an accomplished media and communications leader with over 15 years of experience in planning and executing high-impact digital, social media, CRM/loyalty marketing, analytics and dealer/retailer communications client campaigns. Eckstein- …

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How Supercheap Auto used big data to model customer loyalty
www.cmo.com.au

Big data is increasingly seen as a tool to fine-tune the marketing mix, but one Australian retailer has used data analytics to create a new and successful take on the customer loyalty program. ASX-listed Super Retail Group owns a range of retail brands …

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Gen Y prefers online auto loans, survey says
www.autonews.com

Millennials see dealerships as part of the research process — as experts who can answer questions, says Isabelle Helms, senior director of research and marketing analytics for AutoTrader.com. Millennials prefer "no-pressure" salespeople, she said in a …

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