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Audiences

Google’s new custom intent audiences and you
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Columnist Allen Finn shares his thoughts on Google’s new custom intent audiences before diving into how you can add them to your Display campaigns. The post Google’s new custom intent audiences and you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: Bing Ads call conversions, Google doodle & Google audiences
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads call conversions, Google doodle & Google audiences appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Oracle DMP adds integration with Bing Ads custom audiences
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This marks the second integration for the audience targeting pilot. The post Oracle DMP adds integration with Bing Ads custom audiences appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing
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The new features are all available in the new AdWords interface. The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Audiences to employ for extra online marketing bang!
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Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites. The post Audiences to employ for extra online marketing bang! appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Bing Ads & LinkedIn graphs integration underway, more in-market audiences available
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Artificial intelligence powering new product development for Bing Ads. The post Bing Ads & LinkedIn graphs integration underway, more in-market audiences available appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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How do Professional Audiences Engage with Content on LinkedIn [Infographic]
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LinkedIn recently surveyed more than 9,000 of their members to get a better understanding of their content engagement preferences.

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The Three Flavors of LinkedIn Matched Audiences [Infographic]
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LinkedIn has published a new infographic which looks at how businesses can make best use of their ‘Matched Audiences’ ad targeting tools.

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