The important work should go into understanding who you will target with your marketing message and make sure you have the right marketing assets. Please visit Search Engine Land for the full article.
A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy. Please visit Search Engine Land for the full article.
Synthesio, the leading global Social Intelligence platform, announced a strategic partnership with DataSift, creating Synthesio's Audience Analytics, one of the first platforms to provide businesses with the ability to understand, aggregate and analyze …
Access to any marketing analytics puts your business in a position to strengthen your strategy, and the fact that Twitter provides these analytics for free with an advertising medium to go along with them, makes Twitter more important to your company …
The Internet has put whole libraries of information at the fingertips of anyone with a mobile phone. This great democratization of information is in many ways a good thing, but it has stretched one resource rather thin: attention. There are so many demands on the attention of the average media consumer that any one piece […]
Right now, we appear to be at something of a crossroads in marketing. While people are spending more time consuming new media, like social media and internet-originated content, many advertisers and marketers are still sticking to their traditional approaches. This was highlighted in the recent Mary Meeker Internet Trends Report for 2015, which showed that despite more […]
Magician Zach King can defy the laws physics, turn his emojis into actual objects, and teleport from his bed to the red carpet at the Oscars. And he can do all these things in 6 seconds. Known as the “Vine Magician,” King has made an art form out of the six-second digital video, doing what he calls […]
Here are 10 ways you can activate your audience today, including some solid examples and recommendations for how you can activate your audience with content, value, and community building.