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While publishers tout attention metrics, many advertisers aren't buying in
www.marketingdive.com

Publishers would like for advertisers to use attention as a performance metric, but ad buyers are still relying on more traditional key performance indicators (KPI) such as clicks and impressions. The idea behind attention metrics is time spent on a …

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Senior-level marketers aren't totally sure about social media
www.marketingdive.com

A Marketing Executives Networking Group survey finds senior marketing executives haven't embraced social media. Thirty-nine percent of those surveyed believe social media metrics are not useful, and 55% percent found social media “intrusive.” "We use …

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Why Aren't Your Website Visitors Converting?
www.business2community.com

Have you ever gone on Google Analytics and gotten excited when you saw a sudden spike in traffic? It's nice to see, I'll give you that. Well, enjoy the moment, because those visitors won't be around long if you don't actually do something with them.

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Print readership is still plummeting, and paywalls aren't really helping
fortune.com

The fact of declining print readership of newspapers and magazines won't come as a surprise to anyone who has been paying attention over the past decade or so, but the real impact can be felt when someone puts hard numbers on that trend—as …

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Print readership is still plummeting, and paywalls aren't really helping
fortune.com

The fact of declining print readership of newspapers and magazines won't come as a surprise to anyone who has been paying attention over the past decade or so, but the real impact can be felt when someone puts hard numbers on that trend—as …

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Common Email Marketing Mistakes: Why Your Emails Aren't Getting Results
www.business2community.com

Picture this: You've just hit the send button on a new email campaign for your business. You've got killer content, a great call to action, and an attention-grabbing subject line… or so you think. As you watch your analytics, it becomes clear that …

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If you're in e-commerce, Twitter and Facebook probably aren't enough
www.itbusiness.ca

Posting and interacting with your followers on Twitter, Facebook, LinkedIn, Google+, Pinterest, and other social media platforms can be a lot of work. But if you're a brand in e-commerce, maybe there are other social networks that might be able to give …

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CMOs: Most Projects Still Aren't Using Marketing Analytics
www.marketingcharts.com

DukeCMOSurvey-Percentage-Projects-Using-Marketing-Analytics-Feb2014 Most projects fail to use available or requested marketing analytics, report American CMOs responding to the latest CMO Survey conducted by the …

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