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Approach

How Brands Can Take a Proactive Approach to Privacy and Security
www.cmswire.com

As a new generation of privacy laws and regulations aims to hold all parties liable for poor practices and damages, brands have uncompromising responsibilities pertaining to data transparency, accuracy, minimization and privacy control. Privacy and security are separate but interdependent aspects of data protection. Continue reading…

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SMX replay: Brand to demand, the full funnel approach
feeds.searchengineland.com

Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging. Please visit Search Engine Land for the full article.

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Effective Healthcare Requires a Social Approach
feedproxy.google.com

We all know that the healthcare ecosystem is a highly fragmented space, encompassing all manner of different stakeholders, commercial and non-commercial, including healthcare providers (doctors, nurses etc.), regulators, payers, technology players, pharmaceutical companies, device/diagnostic companies and, of course, the patient and their family, friends and carers.

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'Moneyball' approach in marketing
www.sportsbusinessdaily.com

To be fair, marketing analytics are not a new concept. On the sales side, considerable strides have been made in assessing how changes in pricing influence consumer behavior. From the brand marketing perspective, multibrand conglomerates such as Kraft …

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Can Service Replace Marketing? A Main Street Approach to Social Engagement
feedproxy.google.com

While social media is a new medium, traditional principles for connection remain true, even in the modern age. Listening, answering questions, providing content your audience loves – these are the ways to build social community and generate great results.

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The Results-Driven Approach to Blogging
feedproxy.google.com

Regardless of whether you plan on having your blog serve as a lead generation tool, the centerpiece of your content strategy or just as a way to put your company’s thoughts out in public from a branding perspective, there is always a way of quantifying these results and tracking them. This is the core of a […]

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FBR: Oracle's "one-stop shop" cloud approach paying off (ORCL)
seekingalpha.com

"While it is still early days in the cloud, our discussions in the field point to Oracle's (ORCL -1.7%) ability to provide a comprehensive cloud foundation as a key determinant for customers signing on the dotted line, and we believe this 'one-stop …

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Does Facebook’s Anti-Fake News Approach Create a New Problem?
feedproxy.google.com

Social media still has a bit of a reputation as the Wild West of the communications world. So Facebook’s recent announcement that it would empower users to flag hoax news seemed like a step in the right direction. In a post on its blog, Facebook said the new feature would help it police the proliferation […]

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