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Apple

Apple accused of favoring its own properties in App Store results
feeds.searchengineland.com

Apple says it has now adjusted its algorithm to reduce the visibility of the company’s apps in key categories. Please visit Search Engine Land for the full article.

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8 of the Top Apple Watch Apps for Small Business Owners
smallbiztrends.com

Then, on Sept. 6, 2014, Apple finally gave the world a first look at its first piece of wearable technology during the big iPhone 6 event. The Apple Watch, not the iWatch, has now been on wrists for at least several weeks. So far, even with some first …

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A Lesson on Social Media Listening from Apple and Taylor Swift
feedproxy.google.com

This week, social media erupted with news of Apple making a policy reversal for Apple Music, their soon-to-be released music service which allows subscribers to stream music for $10 a month or all users to download songs for individual sale. The case highlights the value of social listening in campaign management.

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CRO News Roundup: Banana Splits, Talking Like Apple and Online Dating Sites
www.clickthrough-marketing.com

Using Marketing Analytics to Drive Profit. How do marketing analytics relate to ROI? And how does marketing have a clear and measurable impact on profit? Shayla Price of Hearsay Marketing offers her five tips to increasing ROI with marketing analytics …

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Taylor Swift Can't Lose, Even Against Apple
feedproxy.google.com

Is Taylor Swift the most powerful person in America? It would certainly seem that way after this week’s to-do about Apple’s new streaming service. As Fast Company put it, the “world’s biggest pop star” went up against the “world’s biggest technology company” and the pop star reigned supreme. 

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New for Apple: Apple Music and New Versions of Operating Systems
feedproxy.google.com

Several big announcements have been made at Apple’s annual conference for software developers in San Francisco. The big one is that Apple is overhauling its music products. Apple is also releasing new versions of its software systems for iPhones, iPads and Macs. As well, and of special interest to marketers, Apple Pay will now include loyalty and […]

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Apple Watch app helps monitor brand health
www.marketingdive.com

Analytics firm Marketing Evolution has developed an app for Apple Watch that will help ROI-obsessed marketers be constantly updated. The app offers all-around-the-clock alerts and metrics monitoring of those categories Marketing Evolution offers, like …

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Apple Releases App Analytics Beta for iOS Developers
www.toptechnews.com

Developers will get first crack at a tool that promises to help them measure the penetration of their iOS apps. Apple is getting set to release its App Analytics tool, which is currently in beta. It will be available to iOS developers on a first-come …

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