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LatentView Analytics Named 2015 'Company of the Year: Analytics'
www.financialexpress.com

It is recognized as a leader in Marketing Analytics and Big Data. LatentView helps organizations make smarter decisions through the power of their data. Its solutions have helped companies improve marketing performance, efficiently trade-off risks …

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LatentView Analytics Named 2015 'Company of the Year: Analytics'
businesswireindia.com

It is recognized as a leader in Marketing Analytics and Big Data. LatentView helps organizations make smarter decisions through the power of their data. Its solutions have helped companies improve marketing performance, efficiently trade-off risks …

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Marketing Analytics' Business Value Expected to Increase B2B Investments
www.komarketingassociates.com

According to survey results from ON24, a webinar marketing solution provider, B2B marketers are planning to increase their marketing analytics investments in 2015 as a result of the business value it's been driving. The data shows that 87 percent of …

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Regalix Releases 'State of B2B Marketing Metrics and Analytics' Report
www.virtual-strategy.com

The findings from the study reflect on the organization's key marketing analytics objectives, benefits, tools & technologies, tactics used among others. Nimish Vohra, Senior Vice President – Marketing, Regalix shared his observation saying, "With …

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Google Analytics' new tool takes you on 'the customer journey to online purchase'
www.digitaljournal.com

Google Analytics has updated a useful tool that helps businesses track and analyze customer interaction paths from first click to purchase. The aptly-named The Customer Journey to Online Purchase launched in early 2013 as Google recognized the need for …

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Google Analytics' Fourteen New Features Revealed at …
www.maassmedia.com

A new tradition has taken root in the Digital Analytics world. Every year in the beginning of October, Google announces a host of new features and functionality for Google Analytics and Google Analytics Premium at the annual …

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StrongView Publishes 'A Practical Guide to Modern Marketing Analytics'
www.broadwayworld.com

StrongView Publishes 'A Practical Guide to Modern Marketing Analytics' StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced a new cross-channel marketing Success Guide titled "A …

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Analytics' Role In Marketing – BI Insight – Business Intelligence
businessintelligence.com

8 November, 2013. Marketing Analytics Tools Sharpen Campaigns, Require Lots Of Data. Publication: SearchBusinessAnalytics. Shared: –. 12 November, 2013. Analytics Continue To Make Waves In Marketing. Publication: …

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