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Analytics

Neuromarketing Data | Level Up Your Marketing Analytics Strategy
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As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics. It’s important that your metrics and marketing analytics measure with accuracy and purpose. Not only will those actionable insights […]

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The benefits of using call analytics
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With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns. Please visit Search Engine Land for the full article.

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Forget Shadow IT, Shadow Analytics Can Put You on the Wrong Side of Regulations
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Analytics practitioners today have a number of solutions to choose from when conducting analysis and visualization. The ease of signing up for many of these services has given rise to shadow analytics — an offshoot of shadow IT — which places organizations in jeopardy in our heightened compliance climate. Continue reading…

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From the Lab to Real Life: Operationalizing AI and Data Analytics
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Enterprises from industries around the globe continue to embrace analytics and artificial intelligence (AI). Continue reading…

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How To Use Analytics to Plan Better Sales Forecasts
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Getting sales right is a tricky business. Gaining customers’ attention requires a coordinated effort between marketing teams, who guide customers along their journey with relevant messaging, and sales teams, who interact with those same customers during their journey. Continue reading…

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Why Prescriptive Analytics Is the Future of Marketing
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Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven decisions, improve marketing campaigns and understand important customer behaviors. But analytics has evolved. And descriptive, or even predictive, analytics is now only a partial approach to true, data-driven marketing. Continue reading…

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Get Big Picture Customer Experience Insights With Customer Journey Analytics
www.cmswire.com

Understanding and enhancing customer experiences (CX) is a priority for consumer-facing brands. The challenge, however, is customer journeys aren’t linear: they span many channels, devices and organizational boundaries and may take place over days, or even weeks. Continue reading…

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Google Analytics App + Web Simplifies Cross-Platform Measurement
www.cmswire.com

Google introduced a new analytics feature  in late July which is game changer for anyone tasked with measuring cross-platform engagement. Google Analytics now includes a property type called App + Web. Continue reading…

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