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Analytics

Why Prescriptive Analytics Is the Future of Marketing
www.cmswire.com

Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven decisions, improve marketing campaigns and understand important customer behaviors. But analytics has evolved. And descriptive, or even predictive, analytics is now only a partial approach to true, data-driven marketing. Continue reading…

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Get Big Picture Customer Experience Insights With Customer Journey Analytics
www.cmswire.com

Understanding and enhancing customer experiences (CX) is a priority for consumer-facing brands. The challenge, however, is customer journeys aren’t linear: they span many channels, devices and organizational boundaries and may take place over days, or even weeks. Continue reading…

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Google Analytics App + Web Simplifies Cross-Platform Measurement
www.cmswire.com

Google introduced a new analytics feature  in late July which is game changer for anyone tasked with measuring cross-platform engagement. Google Analytics now includes a property type called App + Web. Continue reading…

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Katrina Taylor: Harness Analytics and Human Insights to Build Great Digital Experiences
www.cmswire.com

Over the course of her career, Katrina Taylor has seen the paramount role carefully crafted digital experiences play in ensuring continued customer engagement, loyalty and retention. Continue reading…

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Simplifying Google Analytics configuration with Google Tag Manager
feeds.searchengineland.com

Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking. Please visit Search Engine Land for the full article.

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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
www.cmswire.com

While Facebook’s main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement with its overall audience. Since its release, Facebook Messenger has evolved to provide a variety of services such as calls, money transfers and chatbot interactions. Continue reading…

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Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2019!
feeds.searchengineland.com

Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product news. Please visit Search Engine Land for the full article.

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How To Use Analytics To Answer Your Marketing Questions
www.blueinteractiveagency.com

Marketing Analytics. To formulate an effective marketing strategy, you need to understand key information about your contacts, such as the number of contacts you have in each persona, how many contacts each campaign …

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