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Analytics

Twitter broadens its AMP support to include analytics
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Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views. The post Twitter broadens its AMP support to include analytics appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: Twitter AMP analytics, Bing Ads & targeting branded searches
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views… Please visit Search Engine Land […]

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One Analytics Tool Doesn't Cut It: An Integrated Analytics Approach
www.cmswire.com

I don’t believe only one type of analytics method or platform can speak “The Truth” about the multi-channel customer experience of your brand. Yet this belief can be found at every level of the analytics world: Software vendors that promote their solution as having all the answers. Continue reading…

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Technology, Strategy Tips for Your Digital Analytics Program
www.cmswire.com

Little did the Coen Brothers know it when they made the film, but “The Big Lebowski” has a lot to teach us about digital analytics. Just ask Phil Kemelor, partner and vice president of client services at MaassMedia. Kemelor shared tips on implementing and maintaining digital analytics Continue reading…

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Choosing a call analytics platform
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Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to… Please visit Search Engine Land for the […]

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Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support
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The scope and feature list of the open-source project continue to expand. The post Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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How to Get the Most Benefit from Facebook’s Analytics Update [Infographic]
feedproxy.google.com

This infographic provides an overview of how to get the most out of Facebook’s updated Analytics tools.

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Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
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The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages. The post Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages appeared first on Search Engine Land. Please visit Search Engine Land […]

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