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Analytics

How To Use Analytics To Answer Your Marketing Questions
www.blueinteractiveagency.com

Marketing Analytics. To formulate an effective marketing strategy, you need to understand key information about your contacts, such as the number of contacts you have in each persona, how many contacts each campaign …

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Web Analytics: Joining Up the Dots
www.business2community.com

Marketers today have access to vast pools of data and associated analytics, all of which can provide a clear insight into online marketing campaign performance as well as product and service trends and business direction. But despite this amount of …

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LatentView Analytics Named 2015 'Company of the Year: Analytics'
www.financialexpress.com

It is recognized as a leader in Marketing Analytics and Big Data. LatentView helps organizations make smarter decisions through the power of their data. Its solutions have helped companies improve marketing performance, efficiently trade-off risks …

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Marketing Analytics for the C-Suite: An Expert Interview …
co.agencyspotter.com

Agency Spotter sits down with A Place for Mom CMO Ed Nevraumont, an expert in marketing analytics with experience in customer loyalty & strategy.

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Top 7 Content Marketing Analytics Tools
tucson.com

Content marketing is the practice of developing content that, when it hits its mark, turns prospects into customers and customers into fans. But without analytics, you won't know if your content has done its job. The following 7 content marketing …

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Synthesio and DataSift Partner to Launch Advanced Audience Analytics With …
www.martechadvisor.com

Synthesio, the leading global Social Intelligence platform, announced a strategic partnership with DataSift, creating Synthesio's Audience Analytics, one of the first platforms to provide businesses with the ability to understand, aggregate and analyze …

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Datameer unveils multi-channel marketing analytics app
www.telecomasia.net

Datameer has launched its Multi-Channel Marketing Analytics application, touted as the first in a series of pre-built enterprise applications geared toward helping executives directly and easily discover big data insights. Marketers are enabled to …

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4 Marketing Analytics That Matter for Driving Higher Revenue
www.business2community.com

Once you start tracking these marketing analytics—flow, balance, conversion, and velocity—you can really start looking at ROI on multiple levels, from marketing programs, to marketing channels, to business units. And you can track a variety of …

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