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Analytics

How the Fall of Klout Marks the Rise of Advanced Social Media Analytics
www.cmswire.com

On May 25, GDPR enforcement arrives. But on that date another piece of digital history occurs. Klout, the social media dashboard will shut down. Continue reading…

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Beating remarketing addiction and testing for incremental value using Google Analytics
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Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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ICYMI: What to Measure in Google Analytics, Improve Your Social Engagement, More
www.cmswire.com

In a world filled with data, it’s sometimes hard to determine which metrics you should focus on. We asked digital marketers to share their top 10 metrics in Google Analytics to give you a helping hand. Continue reading…

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Separating the Real People Analytics From the Phonies
www.cmswire.com

Somewhere in the market, vendors are providing products that can track a company’s headcount, breaking the workforce down into groups or genders or by ethnicity. Continue reading…

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How People Analytics Helps Businesses Retain Top Talent
www.cmswire.com

With an unemployment rate at 4.1 percent, the U.S. labor market is becoming something akin to the Hunger Games for hiring firms. Continue reading…

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How DataOps Remove Analytics Silos and Increase Value
www.cmswire.com

Silos appear on farms, but they also appear in businesses in the form of data silos scattered among different departments.  Managers now recognize the urgent need to remove data silos, because a holistic understanding of the data flow within a business is crucial for optimizing the customer experience. Continue reading…

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Data bug with Google Search Console’s Search Analytics report
feeds.searchengineland.com

The AMP filter, specifically for AMP non-rich results impressions and clicks, may show incorrect data for your site. The post Data bug with Google Search Console’s Search Analytics report appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Are you considering call analytics software?
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Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to… Please visit Search Engine Land for the […]

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