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Amazon

How advertising rates vary by category on Amazon
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You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon. Please visit Search Engine Land for the full article.

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Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
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Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Please visit Search Engine Land for the full article.

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Sidecar launches Amazon Advertising campaign management solution
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It supports campaign management for sponsored products, sponsored brands and product display ads. Please visit Search Engine Land for the full article.

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Report alleges Amazon manipulating search results to boost its products, profit
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The company said to give its own products “preferential treatment in search.” Please visit Search Engine Land for the full article.

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3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy
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Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps. Please visit Search Engine Land for the full article.

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Review fraud: Hijacked Amazon reviews a big problem says Consumer Reports
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The fake reviews problem on Amazon isn’t going away any time soon. Please visit Search Engine Land for the full article.

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How brick-and-mortar retailers can succeed on Amazon
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Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well. Please visit Search Engine Land for the full article.

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How to use Amazon advertising’s dynamic bidding feature
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Dynamic bidding gives more control of how and where you place your advertisements, enabling you to be more granular with your PPC strategy. Please visit Search Engine Land for the full article.

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