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3 Ways To Align B2B Sales and Marketing With Predictive …
www.brightfunnel.com

Predictive marketing analytics can help integrate data between disparate platforms to create a common customer view and track interactions all the way along the buyers' journey. As a result, Marketing can more intelligently …

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CIOs: 12 Reasons to Align More Closely with Marketing
www.information-management.com

just now Curious how we simplify cross-channel marketing analytics? Start with the basics. bit.ly/1n6uolr #multichannel #analytics #nptech. just now I'm using @Keyholeco for real-time cross platform hashtag #analytics. Tried it yet? keyhole.co/r/a620d0 …

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Five tips to align your marketing and their IT – Customer Analytics
blogs.sas.com

It includes contributions from Tamara Dull about big data and from Adele Sweetwood about marketing analytics. It's well worth your time – take a look and let me know what you think. tags: big data, internal alignment, …

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