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Aims

Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
feeds.searchengineland.com

The effort is part of parent company Verizon Media’s focus on commerce offerings. Please visit Search Engine Land for the full article.

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As App campaign placements expand, Google Ads aims to improve asset combinations for app ads
feeds.searchengineland.com

App campaign advertisers might see changes to asset reporting. Please visit Search Engine Land for the full article.

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Google aims to make it easier for SMBs to start using its products
feeds.searchengineland.com

Google for Small Business launches with resources and product recommendations for small businesses. Please visit Search Engine Land for the full article.

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Salesforce.com aims to bridge gap between marketing and sales apps
www.marketingdive.com

Salesforce addressed concerns about analytics and integration in the Salesforce Marketing Cloud by announcing two updates: one provides marketers with access to CRM data, and the second allows marketers to manage online ads across over 100 …

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Unify Aims to Empower a World of Smaller Telcos
www.cmswire.com

A funny thing happens when you bridge telecommunications infrastructure with cloud computing:  You can serve communications and collaboration in smaller slices. And a new breed of smaller telcos can resell those slices as their own, without having invested tens of billions in fiber infrastructure first. Continue reading… Follow us on Twitter Join free newsletter View upcoming […]

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BarLift aims to improve students' experiences at bars
dailynorthwestern.com

BarLift streamlines barhopping for students and provides marketing analytics to bars, including demographics, frequency and peak times. “There's a pretty big social factor,” the McCormick junior said. “You want to know who else is going out and you …

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Localytics Raises $35M, Aims to Join Boston's Biggest Tech Companies
bostinno.streetwise.co

General Manager Streetwise Media · Hollister Staffing. Staff Accountant Hollister Staffing · Crimson Hexagon. Graphic Designer (Part-time, EST Time Zone): Position Open Crimson Hexagon · RueLaLa. Senior Analyst of Business Marketing Analytics RueLaLa.

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Teradata University Network Aims to Create Talent Pool to Aid Big Data Hirings …
www.martechadvisor.com

Teradata University Network has announced two competitions for students in graduate and undergraduate courses. Teradata Corp., the marketing applications and big data analytics leader, will sponsor the two business analytics contests, involving data …

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