2015-NFL-FAN-EQUITY HARTFORD — It's the age old Connecticut question: Patriots or Giants? Now, Emory Sports Marketing Analytics has tried to answer the question of which teams have the best fans. “”Best” is a funny word that can mean a lot of things …
Emory Sports Marketing Analytics rated Saints fans as the best in the NFC South based on fan behavior connected to attendance, prices and revenue. In other words, Saints fans are the best in the NFC South based in part on home sellouts and jersey sales.
In a move that many predicted, Twitter has announced that CEO Dick Costolo will step down, with co-founder Jack Dorsey to step in as interim CEO from July 1. The move could have major impacts on Twitter and the wider social media landscape.
We’re only one-third of the way through Microsoft’s 10-day tour (appropriately numbered) promoting the future value of Windows 10 and the new model of deploying server-side applications (new for Microsoft, at least). Next Monday begins a second round of keynotes and demonstration sessions, this time from Chicago at the company’s Ignite 2015 conference. Act II […]
Get Ahead With Your Brands Visual Voice on Social Media [INFOGRAPHIC] March 07, 2015 In the ever-changing social media landscape, image-based platforms like Pinterest, SnapChat and Instagram are enjoying a rapid growth as the power of visual content becomes increasingly important, from both a consumer and marketer point of view.
It’s that #CMAD time of year again: Hooray for community managers! Let’s celebrate those digital leaders for their tireless, selfless, thoughtful work which creates, sustains and expands online communities around the world.
Welcome to another Social Media Today webinar, part of the Best Thinker webinar series, this time on the topic of Real-Time Marketing Is So Last Year: Getting Ahead of Your Real-Time Data.
Marketers believe mobile applications (57 percent), marketing analytics (54 percent), and CRM tools (54 percent) will be instrumental in creating the ideal, cohesive customer journey. Sixty-five percent of marketers plan to increase spend on one-to-one …