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UK Agency Bamboo Nine Achieves 98% Client Retention Rate Using Call Tracking …
www.virtualpressoffice.com

About Mediahawk: Mediahawk is a leading call tracking and marketing analytics provider. They monitor the advertising effectiveness of thousands of marketing campaigns for companies such as Aston Martin, Kia UK, The Caravan Club, Barchester Healthcare …

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Media Agency Reviews-Ad Tech Buyer Beware
www.mediapost.com

Marketing analytics is driving all kinds of anxiety in the media world. I think clients who expect accountability for the investments are thinking, “Now that we have the means measure, how come the agency doesn't lead the way in proving out ROI?” The …

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5 Things Your Digital Agency Should Tell You
feedproxy.google.com

Digital agencies are instrumental in helping to grow your business, but there are a few things that you should know that your agency may not tell you.

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Digital Agency StudioPMG Wins Two Hermes Awards
www.prnewswire.com

IRVINE, Calif., June 10, 2015 /PRNewswire/ — StudioPMG, an award-winning provider of digital marketing, mobile applications, and marketing analytics solutions, today announced it has received two Hermes Creative Awards. StudioPMG received a gold …

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Senior Media Data Strategist | Networked Media Agency | Melbourne | $120000 …
mumbrella.com.au

… not afraid of hard work that is able to work with multiple resources and teams to drive initiatives involving anything from developing the agency's business intelligence product, right through to the execution of the next big marketing analytics …

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The Group launches first programmatic media agency in Romania
business-review.eu

Prometheus is the first agency specialized in programmatic media and marketing analytics in Romania. At this point, Prometheus is the only agency that has the complete solution of programmatic, on one hand through its own technology and tools, and on …

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WPP launches marketing analytics agency to help marketers deal with data
www.thedrum.com

Ad holding company WPP has created a marketing analytics company called Gain Theory to help brands manage the overwhelming amount of data available to them, the Wall Street Journal reported. The new agency, named Gain Theory, is being billed as a …

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WPP Launches New Agency to Help Marketers Bogged Down With Data
blogs.wsj.com

WPP is reshuffling to create a marketing analytics company that will help brands manage the daunting heaps of data now available to advertisers. Gain Theory Worldwide CEO Jason Harrison. The new agency, called Gain Theory, is pitching itself as a …

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