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Google to experiment with more desktop search changes after favicon/black ad label rollout
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Expect more changes to how your search snippets in Google search are rendered on desktop. Please visit Search Engine Land for the full article.

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Microsoft Advertising to deprecate average position after all
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The change brings position reporting in line with Google Ads. Please visit Search Engine Land for the full article.

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Conductor becomes an employee-owned firm after almost two years under WeWork
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WeWork bought the SEO firm in 2018 for more than $120 million. Please visit Search Engine Land for the full article.

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Why the CMO Role Isn't Doomed After All
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Major companies around the world have recently removed the CMO title — McDonald’s global CMO left in June, and a similar change took place at Uber and Johnson & Johnson that same month. What does this mean? Is the CMO role doomed? Certainly not. It’s just getting an upgrade. Continue reading…

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There is hope after a site gets hit by a Google core update
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Veteran SEOs Glenn Gabe and Lily Ray share their insights on Google’s core algorithm updates. Please visit Search Engine Land for the full article.

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Are SKAGs dead after Google’s latest match type changes?
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PPC pros can now leverage new ad formats like RSAs to further boost auction-time relevance. Please visit Search Engine Land for the full article.

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Video: Lily Ray on recovering after a Google core update
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Here are tips from Lily Ray on how to fix a site that was hit by a Google core algorithm update. Please visit Search Engine Land for the full article.

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Reddit in Revolt: Moderators Shut Down Site After Firing Of Key Employee
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Hundreds of sections of Reddit, the online discussion board, were shut down on Friday in an apparent protest of the recent firing Victoria Taylor, the site’s director of talent. After word of her dismissal spread through the company, moderators for the site, who are all unpaid volunteers, blacked out their subreddits (individual discussions within the […]

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