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Africa

allAfrica.com: South Africa: Marketing Science Book Series Launches Four Titles
allafrica.com

Marketing Analytics: A Practical Guide to Real Marketing Science by Mike Grigsby explores how statistics, analytics and modelling can be used to increase the effectiveness of every day marketing activities. • Practical Text Analytics: Interpreting Text …

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ADVAN, Others Midwife New Research for Marketing Challenges in Africa
allafrica.com

Nevertheless there was also a lot of common ground with marketers in other regions with key priorities cited as brand positioning, integration, consumer insights and marketing analytics. This reflects many of the core concerns that WFA members globally …

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Start-up businesses spring up in Africa – WFA survey
www.ghanaweb.com

Nevertheless there was also a lot of common ground with marketers in other regions with key priorities cited as brand positioning, integration, consumer insights and marketing analytics. This reflects many of the core concerns that WFA members globally …

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What's The State Of Marketing In Africa? It's All About Local vs. Global
afkinsider.com

This is especially true in key priorities such as brand positioning, integration, consumer insights and marketing analytics. Global WFA members identified core concerns in a recent survey of marketer priorities with digital marketing and integrated …

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World Federation of Advertisers research reveals the state of marketing in Africa
www.mediaupdate.co.za

Nevertheless, there was also a lot of common ground with marketers in other regions with key priorities cited as brand positioning, integration, consumer insights and marketing analytics. This reflects many of the core concerns that WFA members …

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Big Africa Gaming Summit and Exhibition Kicking Off October 6
www.onlinecasinoreports.com

The workshops will cover topics as diverse as big data and marketing analytics in gaming, and step by step legal guides to establishing successful online gaming partnerships, while the exhibitors include Bet Data and ResponsibleGambling. Sponsored by …

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Annual Big Africa Summit 2014 to Take Place in October
www.onlinecasinoreports.com

The first, "Big Data and Marketing Analytics in Gaming: Turning Insight into Action" will be facilitated by Rick Campbell of the iGaming Interactive Marketing and American Casino & Entertainment Properties. The second, "Step-by-Step Legal Guide to …

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