College websites are often large, decentralized and unwieldy so it’s important to create a centralized SEO strategy to build non-branded organic traffic and leads. Please visit Search Engine Land for the full article.
Did you know that 67 percent of fortune 100 companies are not mobile friendly and that 61 percent of total web traffic comes from mobile devices? Google is changing its mobile search algorithm, and because of this, mobile friendly websites will rise to the top of mobile searches after April 21 2015.
How Much Will the Google Mobile Armageddon Affect Your Site Traffic? March 17, 2015 You’ve probably heard by now how Google is going to start prioritizing mobile-friendly sites and results in their Google search, and likely seen lots of articles about how you need to hurry up to get mobile-friendly.
Is the most valuable part of your content the discussion it generates? Can social comments add more authority and semantic search value than many marketers truly appreciate? These were among the questions on my mind when I sought advice from a handful of connections in GPlus (who just happen to also represent some of the […]
Social media marketers have been talking about Facebook reach for years. This week, however, their conversation took on a bit more urgency, thanks to Friday night’s Facebook announcement and a blunt blanket statement from Forrester Research that brands are wasting money by dedicating resources to the network. But I don’t think organic Facebook reach is […]
It is predicted that the Internet of Things will encompass over 50 billion devices by the year 2020, and as more and more devices are made “smart,” we’re going to start seeing some fairly drastic changes in the way that our world works and how we interact with it. read more
At Facebook’s F8 event last week — which is the first time they’ve held the event since back in 2011 — the focus was on developers. Here are some interesting details about what Facebook unveiled and how it affects businesses and developers. read more
Your site will continue to rank high with search engines as long as you keep striving for quality content. It doesn't matter what your topic is, the fact that you have multiple contributors, or even publish guest posts. As long as all of that is of high quality, then you're golden. read more