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Advocacy

Social Advocacy and Politics: Getting Your News “From Social Media”
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Wired’s reporting on Pew Research Center’s recent poll about how people get their news raises some very interesting questions about what it means to “get your news from social media”. While reliance on Twitter and Facebook for tracking the news is on the rise, the majority of Americans still use other media to get most of their news.

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Social Advocacy and Politics: Some People Have to be Extra Careful on Social Media
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Who you are plays a big role in what you can, and cannot, get away with on social media. This past weekend, Judy Mozes, the wife of Israeli Interior Minister, tweeted a racist joke about President Obama. The tweet caused uproar across Twitter and across both countries. People objected to both the racism of the tweet […]

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Employee Advocacy Shake-Up Recap: #EAShakeup15
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On June 8th, Social Media Today and EveryoneSocial hosted the second annual Employee Advocacy Shake-up with powerful presenters from Adobe, IBM, Coca-Cola, Nestle Purina, Dell, and Whole Foods, to name just a few. Using a format similar to TED talks, we covered topics such as trends in the marketplace, best practices on executing content, measurement, […]

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#EAShakeUp15: Dell, IBM, Coca-Cola, Whole Foods and More on the Value of Employee Advocacy
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On June 8th, the Employee Advocacy Shake-Up once again kicked off The Social Shake-Up. We heard from thinkers at Dell, IBM, Coca-Cola, Whole Foods, and more on the value of dynamically engaged employees. In an environment where, as Renee Austin informed us, 42% of employees can’t articulate what their company does, employee advocacy is more […]

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Enable Social Selling – Launch Employee Advocacy the Way F5 Has (Sponsored)
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Employee advocacy is the promotion of a brand through its employees. But the question is, how can this work for your brand? Here I will also show you how this has transformed the way F5 handles social selling, allowing the company to reach 2.4 million connections/ contacts every day.

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Social Advocacy and Politics: Titans of Digital Democracy [VIDEO]
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Before the Greek Gods ascended to Mount Olympus, the Titans ruled the heavens. Among them was Prometheus, who gave humanity the power of fire. And with fire, humans became masters of their own destiny… to some degree. When it comes to the world of digital democracy, where the “gods” include Facebook, Twitter, Capwiz, Salsa, Care2 and Change.org, the […]

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Social Advocacy and Politics: Can Social Media Increase Political Efficacy?
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The long presidential campaign season is upon us and the media is filling up with stories about how social media is changing politics. And perhaps because bad news always seems to sell better, many of these stories take a dim view of the impact. They focus on the risks candidates face from getting caught saying […]

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Social Advocacy and Politics: Twitter and the Candidates on Day One
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We now have four official candidates for the 2016 presidential nomination, three Republicans and one Democrat. Each of them used Twitter to promote their announcements. How they used it varies tremendously among them. It is too soon to tell if their initial Twitter splash (twash?) is indicative of things to come, but the contrasts in […]

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