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How advertising rates vary by category on Amazon
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You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon. Please visit Search Engine Land for the full article.

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Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
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Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Please visit Search Engine Land for the full article.

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Microsoft Advertising will also deprecate accelerated delivery
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The option to have ads delivered as early and often as possible will go away next month. Please visit Search Engine Land for the full article.

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Shopify Marketing now integrates with Microsoft Advertising
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With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform. Please visit Search Engine Land for the full article.

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Sidecar launches Amazon Advertising campaign management solution
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It supports campaign management for sponsored products, sponsored brands and product display ads. Please visit Search Engine Land for the full article.

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Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns
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Get a better view into product negative keyword conflicts in your Shopping campaigns. Please visit Search Engine Land for the full article.

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Microsoft acquires e-commerce advertising vendor PromoteIQ
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The sponsored products platform will be a division of Microsoft Advertising. Please visit Search Engine Land for the full article.

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Report: Product advertising is driving spend growth in search, social, marketplace
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Product ad spend is outpacing overall market growth, according to a Kenshoo report. Please visit Search Engine Land for the full article.

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