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Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
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YouTube’s new creative suite — which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing — is still in beta. Please visit Search Engine Land for the full article.

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Google announces new features for retail advertisers at SMX Advanced
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A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements. Please visit Search Engine Land for the full article.

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Bing Ads rolls out In-Market Audiences to all US advertisers
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Now out of pilot with over 170 audiences determined to be in buy mode. Please visit Search Engine Land for the full article.

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Parallel tracking offers a page-speed improvement for AdWords advertisers
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Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages
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Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords will automatically redirect some HTTP ad clicks to HTTPS landing pages. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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Google partners with LegitScript to certify addiction treatment center advertisers
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After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July – but only from certified providers. The post Google partners with LegitScript to certify addiction treatment center advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Yelp offers new ad customization to advertisers
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Advertisers are permitted to pick an image and favorite review or let an algorithm do it for them. The post Yelp offers new ad customization to advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Bing Ads launches ‘fan’ community program for its most dedicated advertisers
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Starting today, users can apply to join the new advisory program. The post Bing Ads launches ‘fan’ community program for its most dedicated advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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