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Gartner Names WCM Leaders, Adobe Updates Experience Platform, More News
www.cmswire.com

Gartner has released its Magic Quadrant for Web Content Management (paywall), an industry report that cites the top vendors in web content management technology. Some notable movements in Gartner’s  vendor analysis include: Gartner added Magnolia as a niche player and dropped IBM. Continue reading…

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Adobe unveils web management service for mid-sized …
venturebeat.com

VentureBeat is studying marketing analytics tools… Chime in, and we'll share the data with you. Additionally, AEM can also now add e-commerce hotspots to video, complementing a previously-released capability for still …

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Adobe Primetime, Marketing Cloud and the Future of TV …
blogs.adobe.com

The integrated solution speeds time to market for customers looking to deploy multiscreen TV on any device alongside the industry's leading marketing analytics solution. For companies that generate revenue from advertising, …

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Adobe Summit 2015 – On Top of the World | MaassMedia …
www.maassmedia.com

I recently attended the 2015 Adobe Summit in Salt Lake City, Utah in mid-March, and in case you aren't as big of a fan as I am of Imagine Dragons, then the title of this post won't be as clever. Each year Adobe puts on a very …

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How Adobe is getting a digital makeover
www.livemint.com

It's hard to associate terms like digital marketing, analytics and, especially, the Internet of Things (IoT) with an offline property like Starwood Hotels and Resorts Worldwide Inc., known for Westin and Sheraton hotels. Starwood is a high-tech hotel …

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How Adobe Analytics Adds Up #AdobeSummit
www.cmswire.com

SALT LAKE CITY — Think analytics and you probably think numbers. But that’s just a starting point. The bottom line in analytics isn’t numbers: it’s the actionable insight that data provides. "We’ve totally changed to a data-driven business," said Ron Bertoncini, senior digital analytics manager for Telus (pictured here, r, with colleague Duc Nguyen). Telus is […]

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Customer Experience Is Your Brand: Adobe Summit Inspirations, Day 1
feedproxy.google.com

Customer Experience Is Your Brand: Adobe Summit Inspirations, Day 1 March 12, 2015 How do you differentiate? How do you stand above the crowd? How do you embrace real change? How and when do you disrupt the current status quo? This week I am at the Adobe Digital Marketing Summit in Salt Lake City, Utah. […]

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Fiksu Integrates with Adobe Cloud
www.martechadvisor.com

Mobile marketing technology company Fiksu has announced its entry into the Adobe Digital Marketing Solution Partner Program. The integration with Adobe will deliver performance insights on mobile campaigns and data on media source attribution details, …

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