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Acquisition

How to Handle Customer Experience During a Merger or Acquisition
www.cmswire.com

Deloitte predicts the number of mergers and acquisitions will grow in 2019. And any time a business goes through a merger or acquisition, the impacts can be felt in a number of ways, not least of which is the customer experience they deliver during and after this turbulent time. Continue reading…

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Nielsen Q2: eXelate Acquisition Already Making Its Mark
adexchanger.com

EXelate is part of Nielsen's marketing effectiveness suite and has been instrumental in securing client buy-in of marketing analytics. Recent wins include Walmart and major consumer packaged-goods companies, said Nielsen CEO Mitch Barns.

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MentAd Raises $4.7M To Supercharge Customer Acquisition With Its Predictive …
www.martechadvisor.com

MentAd a Palo Alto-based startup that blends Predictive Analytics and Marketing Automation into a new form of customer acquisition called Predictive Marketing, has announced $4.7 million in funding led by Blumberg Capital and OurCrowd, with …

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This Essential, Step-by-Step Customer Acquisition Strategy Will Actually Get You Customers Via Social Media
feedproxy.google.com

One of the biggest reasons we all do social media marketing is to find new customers for our products or services. Maybe it is the biggest reason. It comes before social customer service, because without finding customers in the first place, we’d have no one to serve. This infographic from Salesforce gives some insight into the process of acquiring […]

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China's TestBird dives into mobile analytics and user acquisition with …
venturebeat.com

TestBird, a Chinese mobile tech company, is announcing its mobile analytics and user acquisition program TrackingBird. The Chengdu, China-based company announced the technology at the Global Mobile Internet Conference (GMIC) event in Beijing.

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Ticketfly challenges industry leader with Canadian acquisition
www.theglobeandmail.com

So, ticketing, marketing automation including website, e-mail marketing, social marketing, analytics,” he said. Katharine Barr, who hails from Perth, Ont., is a general partner at Silicon Valley-based Mohr Davidow Ventures, and has taken a keen …

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The Role of Data Analytics in Successful Retail Acquisition Campaigns
marketingland.com

DIY Enterprise-Level Marketing Data For Every Size Business · If You're Not Using These Data Types, You Risk Falling Behind · Maximizing Lead Scoring & Analytics: How To Use Big Data In B2B · 7 Limitations Of Big Data In Marketing Analytics · Channel: …

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Technology Merger and Acquisition Outlook for 2015
feedproxy.google.com

Many silicon valley venture capital firms would prefer to forget the epic dot-com bubble that lasted from 1997 to 2000. But who can forget their naive rush to invest in some of the most absurd Web 2.0 start-ups and silly Social Media companies? It was truly unprecedented.

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