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Acquiring

BeyondSoft Acquiring Piraeus Consulting for Digital …
performinsider.com

The acquisition of Piraeus will improve the business intelligence capibilities as well as the digital marketing analytics services. Piraeus Consulting was founded in 2006 and is headquartered in Seattle. The company offers its …

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Facebook to Enter eCommerce Search by Acquiring TheFind
feedproxy.google.com

Facebook can surely be termed as the front runner in the world of social media. With over 1.39 billion monthly users, it is surely the perfect platform to be on if you are looking to connect with the maximum number of people. But what if you want to purchase something? Facebook hardly had the answer even […]

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Here's Why Oracle Paid Over $1.2 Billion for Acquiring Datalogix
www.forbes.com

In December 2014, Oracle Corp. had acquired the leading marketing analytics firm Datalogix for a then-undisclosed sum (Read: Oracle Acquires Datalogix, Strengthens Presence in Cloud Advertising Business). According to a recent report by the Wall Street …

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Here's Why Oracle Paid Over $1.2 Billion for Acquiring Datalogix
www.trefis.com

(NYSE: ORCL) had acquired the leading marketing analytics firm Datalogix for a then-undisclosed sum (Read: Oracle Acquires Datalogix, Strengthens Presence in Cloud Advertising Business). According to a recent report by the Wall Street Journal, Oracle …

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Oracle acquiring Datalogix, bolsters cloud marketing/analytics push
seekingalpha.com

Oracle (NYSE:ORCL) is buying Datalogix, a top provider of data used to link online ad campaigns with offline purchases. Terms are undisclosed, but the price is likely substantial – Datalogix has raised over $85M over its lifetime, and was reportedly …

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Inbound Marketing for Nonprofits: The Key to Acquiring Qualified Leads
feedproxy.google.com

Recently, we helped build a marketing strategy for a nonprofit client who serves battered women. One of our primary objectives was to help them grow an email list of ideal prospects. We used an inbound marketing strategy in our efforts – here’s how it worked.

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Acquiring Customers Amid the Social Babble #SDLInnovate
www.cmswire.com

You don’t need to listen to 56 billion social conversations to build your business. You just need to hear the ones that matter. That was the landscape  Liz High, vice president for global insights and analytics at SDL, explored at her company’s Innovate event in San Francisco. More specifically, the workshop was titled: "Social Intelligence: […]

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Twitter brings the data back home by acquiring Gnip
www.cio.co.nz

Aiming to play a bigger role in analyzing tweets and sharing the resulting insights with advertisers and other businesses, Twitter has acquired Gnip, its partner for the past few years. Boulder, Colorado-based Gnip has been analyzing the so-called …

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