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What CMOs Need to Know About Marketing Automation
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Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Furthermore, the greatest benefits that business leaders expect to see from digital […]

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Answers to common questions about YouTube Ads
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Here are some tips on how to structure your video campaigns, measure performance and get in front of the right audience. Please visit Search Engine Land for the full article.

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You’re about to miss SMX Advanced. Get your ticket now!
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T-minus two weeks! Will we see you in Seattle? Please visit Search Engine Land for the full article.

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Here’s what you need to know about image optimization for SEO
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Google’s updated image search interface isn’t the only tool keeping the spotlight on visual content and product discovery. Please visit Search Engine Land for the full article.

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Why we shouldn’t forget about PageRank in 2019
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Please visit Search Engine Land for the full article.

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What the numbers tell us about the current voice search opportunity
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Since we can’t segment voice from typed interactions in performance reports easily, it’s helpful optimization for voice search overlaps with traditional search. Please visit Search Engine Land for the full article.

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My top 10 favorite things about the new Google Ads Editor
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AdWords Editor has historically been one of Google’s most popular advertising products. Contributor and Googler Matt Lawson lists what makes him most excited about its relaunch as Google Ads Editor. Please visit Search Engine Land for the full article.

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Does Facebook Really Care About Privacy?
www.cmswire.com

Messaging is at the heart of Facebook’s new business strategy. In fact, Mark Zuckerberg ambitiously stated he is focused on creating a “a privacy-focused messaging and social networking platform.” In practical terms this mean pulling WhatsApp, Instagram and Messenger together and offering end-to-end encryption because privacy, according to Zuckerberg’s recent statement on Continue reading…

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