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T-Mobile Banks On Competitor Bashing. Does It Work?

T-Mobile Banks On Competitor Bashing. Does It Work?

AdWeek ran a piece yesterday on the brewing Twitter storm over T-Mobile’s new hashtag campaign designed to bash Verizon. The hashtag, #NeverSettleForVerizon has given birth to a number of Verizon testimonials on Twitter and much back and forth banter. It may be raining, but there is no real storm here.

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