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SXSW 2015: Taking Back Real-Time Marketing

SXSW 2015: Taking Back Real-Time Marketing

Shutterstock_203557948 (2) If you ask the average marketer for an example of “real-time marketing,” there's a good chance they will reference Oreo's infamous 2013 “You Can Still Dunk in the Dark” tweet from the Super Bowl XLVII blackout.

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