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Surviving Social Media: 5 Mistakes to Avoid

Surviving Social Media: 5 Mistakes to Avoid

When I mentioned Twitter, the client snapped: “We tried it. Social media doesn’t work!” After the meeting, I checked the contentious Twitter account – what there was of it. Twenty random tweets over three months. If you feel that social media isn’t working for you, it’s time to take a close look at what you’re doing.

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