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Super Bowl Advertising: Emotional Engagement Beats Entertainment – Always

Super Bowl Advertising: Emotional Engagement Beats Entertainment – Always

The Super Bowl, one of the most-watched events in broadcasting, has long been a showcase for innovative advertising creativity, but in an attempt to level the ad playing field, marketers have increasingly moved to create up-front buzz for their ads, a tacit recognition that it’s a given their ads will get noticed – along with everyone else’s.

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