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Substance: New Role of the CMO & How Technology and Marketing Work Together [VIDEO]

Substance: New Role of the CMO & How Technology and Marketing Work Together [VIDEO]

CEO Bryan Kramer hosts David Newberry, Chief Marketing Officer for Pitney Bowes Software. David believes that the role of the CMO is changing. It’s important to understand your market and ensure that you are conveying the right message. True essence of marketing is a combination of clarity of purpose combined with credibility.

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