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Study: Keep Subject Lines At 6 To 10 Words Or Try A Song Lyric To Lift Email …

Study: Keep Subject Lines At 6 To 10 Words Or Try A Song Lyric To Lift Email …

Retention Science logo Feb 2014 After analyzing more than 260 million emails across 540 retail email marketing campaigns, marketing analytics firm Retention Science found email subject lines kept at 6 to 10 words resulted in a 21 percent open rate.

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