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Study: Digital Advertising Found "Annoying and Invasive"

Study: Digital Advertising Found "Annoying and Invasive"

Even in the ad world content plays an important role. 68% of UK users responded that ads should tell a unique story which mentioned John Lewis and Guiness as good examples. One of the main ingredients should be the humour factor of the story. Funny is the driver for happiness, and outplaces “sexy” ads.

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