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Study: A Subset of Millennials, Called Gen-Narrators, Are the Most Powerful Influencers Yet

Study: A Subset of Millennials, Called Gen-Narrators, Are the Most Powerful Influencers Yet

The study identified a subset of millennials they dubbed “Gen-narrators.” Gen-narrators are all about curation, consuming, and creating. They’re a powerful group of influencers “whose reach is coveted by not only media companies but also brands.”

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