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Study: 37% of B2B Marketers Incorporate the 'Customer Journey' into Their …

Study: 37% of B2B Marketers Incorporate the 'Customer Journey' into Their …

In order to create a cohesive customer journey, 75 percent of B2B marketers said that CRM tools were “absolutely critical.” About 82 percent claimed that marketing analytics were “very important,” while 75 percent said the same about content management.

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