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Strategists and Creatives Have to Change Their Shape from T to Square

Strategists and Creatives Have to Change Their Shape from T to Square

We used to define ourselves and our roles in rather narrow ways. We had an expertise or a craft or a skill set. And if we were good at it, and our talent was in demand, we were employed. At least for a while. But then things got more complicated. The web came along and disrupted everything. What we made. How we made it.

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