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Storytelling and Selling: Expose Your Brand, Not Your SKUs

Storytelling and Selling: Expose Your Brand, Not Your SKUs

Storytelling and Selling: Expose Your Brand, Not Your SKUs

In true holiday spirit, commerce teams are laser-focused on key performance indicators (KPI), conversions and click-to-buy metrics. This focus works for traditional, transactional commerce experiences, but shoppers today want more.

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