In this episode of the Social Zoom Factor podcast I share a healthy dose of some tough love. It’s time for all marketers, new and experienced, to stop the stupid marketing. It’s time to roll up your sleeves and get to work. If you are lacking real social business results, there is likely a reason why. You need to get real with yourself and your business to set goals, get in the head of your audience and build a plan that will help you achieve your goals with helping your audience achieve theirs as a key objective.