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'Star Wars: The Force Awakens' now holds record for largest opening weekend ever

'Star Wars: The Force Awakens' now holds record for largest opening weekend ever

"You've got people coming out who aren't frequent moviegoers," said Will Palmer, chief executive of the film marketing analytics firm Movio. "This is reigniting a whole raft of customers who don't usually go to the movies and have disengaged with the

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