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Sprinklr Acquires Booshaka, an Audience Segmentation & Management Platform

Sprinklr Acquires Booshaka, an Audience Segmentation & Management Platform

Today Sprinklr made an acquisition announcement that it had bought Booshaka, “an advanced audience segmentation and management platform that helps marketers link customer data automatically across social, web, mobile, ecommerce, and CRM systems to optimize engagement and drive revenue,” according to a release from Sprinklr.

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