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Social Startups: Collective Bias Connects Shoppers, Brands for Authentic Content

Social Startups: Collective Bias Connects Shoppers, Brands for Authentic Content

“Research shows that relevant, organic content is 68 percent more likely to be utilized than paid content,” according to Amy Callahan, co-founder and COO of Collective Bias. “Brands and retailers need it, they can’t create it all on their own, and there are millions of people on the web already talking about brands.”

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