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Social Selfishness and Brand Loyalty

Social Selfishness and Brand Loyalty

We are all selfish. Is this bad? In a super-connected world, time and attention is scarce. If a brand does not add value to MY interests, MY needs and MY passions…it doesn’t get too much of MY time and attention. Research shows that people are becoming more discerning about the brands and organizations they choose to support through their purchases and advocacy.

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