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Social Millennial Today: How Brands Can Market to Millennials on Snapchat (Part II)

Social Millennial Today: How Brands Can Market to Millennials on Snapchat (Part II)

Advertising in the eyes of many millennials has a very negative connotation. Push marketing has made ads become unwanted as they interfere with the user experience on social media. Instead of going down the Facebook’s sponsored post or Twitter’s promoted tweet route, Snapchat leverages its geo-filters feature to integrate an organic and seamless way for brands to engage with millennials.

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