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Social Metrics from the Starbucks "F" Word Crisis

Social Metrics from the Starbucks "F" Word Crisis

To find some online trends and determine some social media context around an IP letter gone wrong, we monitored the terms surrounding the now-infamous Starbucks vs. Exit 6 ’F” word dust-up that happened right before the new year. Not surprisingly, by the time Starbucks got around to defending the letter four days later, it was too late.

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