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Social Media Marketing 101: What Makes Content Go Viral?

Social Media Marketing 101: What Makes Content Go Viral?

The term “viral” is on everyone’s lips these days. Media outlets large and small are increasingly devoting time to covering the latest viral video or tweet. But what exactly is viral content? Does viral content tend to have certain characteristics that lend to its success? Why do we love it? Simply put, what makes content go viral?

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