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Social Media Listening is a Business Imperative, Not an Intriguing Anomaly

Social Media Listening is a Business Imperative, Not an Intriguing Anomaly

Targeted marketing will become an expectation. As social media expands, consumers are seeking to be marketed to, not at. If they're going to see ads anyway, they want to see brands relevant to them, not a random big business campaign or generic billboard-style pitch.

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