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Social Media Engagement Fit for a King #SMWA

Social Media Engagement Fit for a King #SMWA

A birthday celebration for the King of Pop via social media requires, well, a king-like effort for those behind the campaign.

It’s Michael Jackson. It has to be big. It has to have staying power — staying power like the dance move from a 24-year-old up-and-comer during a Motown show on March 25, 1983. 

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