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Social Media as the No. 1 Catalyst for Consumer Behavior

Social Media as the No. 1 Catalyst for Consumer Behavior

BrightLocal performed a survey on consumer behavior that observed buying decisions about local products and services. The survey focused on North America, with 90% of responding residing in the United States and the other 10 percent in Canada. Unsurprisingly, online reviews had a distinct impact on local businesses.

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