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Social Marketing's Future Moves Closer with the Integration of Wildfire and DoubleClick

Social Marketing's Future Moves Closer with the Integration of Wildfire and DoubleClick

Evolution from stand-alone tools that manage specific channels to digital marketing solutions that provide comprehensive insight to online activity is inevitable. Google’s integration of Wildfire’s technology into DoubleClick Digital Marketing is a sign that the social channel is changing and the future is much closer.

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