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Social E-Commerce Referrals Have Increased Nearly 200% – Report

Social E-Commerce Referrals Have Increased Nearly 200% – Report

A new report from BI Intelligence has found that while social media only drives a small share of total online retail sales at present, its impact is becoming “impossible to ignore”. BI’s report shows that social-driven retail sales and referral traffic are rising at a faster pace than all other online channels, with social increasing its share of e-commerce referrals by nearly 200% between the first quarters of 2014 and 2015.

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