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Social Data Proves That Sponsoring Wimbledon Pays Off

Social Data Proves That Sponsoring Wimbledon Pays Off

In the social data world, ROI (return on investment) is the biggest topic of discussion now, so the only way to determine if these sponsorships pay off is to use social data to look at which sponsors got the most bang for their buck, and what it could mean to all future Wimbledon sponsors. For this, it is crucial to look at online mentions related to sponsors, players and Wimbledon from before, during and after the tournament to get a full view of their entire sponsorship campaigns.

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